The media industry faces unprecedented challenges and opportunities in a world where artificial intelligence redefines the boundaries of possibility. Is AI a tool that can support the growth of the media sector, or is it a threat to its independence and quality? During the opening debate of our conference, invited practitioners — experts from the media business — will tackle the most pressing questions about AI’s impact on the media industry.

Expect a lively discussion, diverse perspectives, and real-world examples from daily professional practice. We begin with the most fundamental question: progress or danger?

The answers will be delivered by our exceptional guests:

  • Marcin Kruczyk, AI&DATA Director in Ringier Axel Springer Polska
  • Shira Lazar, an Emmy-nominated digital culture expert, keynote speaker, and mental health advocate with over 1 million followers across platforms
  • Paulina Maślak-Stępnikowska is an attorney-in-law counsel and Co-head of the Media and Entertainment practice at WKB. 
  • Douglas Scott is the Co-Founder of UNXNOWN, a marketing and media studio and Emmy-nominated creator.

Bozena I. Mierzejewska (Gabelli School of Business, Fordham University) will chair the debate, and Eli Noam (Professor of Economics and the Garrett Professor of Public Policy and Business Responsibility) will be a respondent!